Honestly, I don’t believe in it. The fact is data shows that women in ads are more appealing to both men and women viewers than males in ads.
Buzzfeed put out this video of the reproduction of popular commercials/ads which featured women. Except they reversed the gender roles. Personally, I think they’re just as good with men or women but for the masses…well marketers feed off of data.
What do you think? Do you feel the original ads better with women leads, better with male leads or do they have the same impact regardless of gender?