5 FREE SEO Tools to Analyze Your Website Like Google

Google is constantly making tons of tiny changes to their algorithm and it can be hard to keep up maintaining your website. Though there are plenty of tools to keep an eye on your SEO not all are free. For the aspiring entrepreneur, or the cheap boss, here are 5 completely free tools to help analyze your website like google does!

Although a lot of them provide reports and cover similar topics like website loading speed and mobile readiness I personally use multiple tools to review a website because sometimes all you need is a different pair of eyes.

1) Google Webmaster Tools

Cost: Free

When trying to make your website Google friendly what better place to start then the masters themselves. Google’s Webmaster Tools is newbie-friendly and clearly explain the fundamentals of Google search.

For example, Google’s Fetch as Google tool allows you look at a URL like you’re wearing Google glasses. Fetch is extremely helpful when troubleshooting for poor SEO performance.

google webmaster tools
Another great feature of Google Webmaster Tools is PageSpeed Insights which measures the speed of your website both on desktop and mobile. PageSpeed Score ranges from 0 to 100 points. A higher score is better. You want to aim for 85 and above.

2) Check My Links

Cost: Free

Having any broken links on a website is a big no no. Both for SEO and user friendly-ness. Check your website with Check My Links.

The tool highlights all the good links in green and those that are broken in red. Super simple. Super easy.

3) SEO Report Card

Cost: Free

SEO Report Card by UpCity lets you analyze your website to determine how it compares to your competitors.

seo auditing screencap

In exchange for a bit of your information, SEO Report Card will create a report that includes::

  • Rank Analysis. A snapshot of where your website ranks on Google, Yahoo, and Bing for your keyword
  • Link Building. The number of websites that link to your site.
  • On-Site Analysis. How you incorporate your main keyword in your site.
  • Website Accessibility. Your site’s load time and accessibility for crawlers.
  • Trust Metrics. Your site’s authority Level.
  • Current Indexing. How many of your pages have been indexed.

4) HubSpot’s Website Grader

Cost: Free

HubSpot released a tool in 2007 called Website Grader that helps businesses find out how they can improve their search engine optimization.

hubspot grader

Website Grader is a tool that will also create a report on your website. The report it creates includes key metrics like:

  • Performance
  • Mobile Readiness
  • SEO
  • Security. 

All it needs is your website URL and an email address. Once you enter your information it will provide a report and a score (1-100). Again higher is better.

5) Found’s SEO Audit Tool

Cost: Free

The SEO Audit Tool by Found is an easy-to-use tool for those looking to find and solve some more common SEO problems on their website.

Found seo tool

After you enter your URL you’ll instantly get a SEO audit of your site with three main parts:

  • Technical issues
  • Content issues
  • External link analysis

What’s great is that they make it easy for you to download the results as a PDF.



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Living outside the box in every way! Geek, poet, marketer, entrepreneur, gamer, painter, lover of children and animals!

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