Marketing In A New Industry

“Can I market in an industry I’ve never worked in?” “I’ve never done marketing for that kind of company?” “I don’t have experience in that field, how can I create a marketing plan for them?” “I know nothing about this field!” “Don’t I need to have some experience in the industry before I try to…

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What do marketers do?

Lets start with explaining what marketing is. There are so many definitions that there isn’t really any one standard. I’ll go through different definitions of marketing from the American Marketing Association, text book definitions, dictionary definitions, and definitions from various industry leaders. Bottom line is: We don’t manipulate you. I promise. 🙂 Victoria Khaze AKA…

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Sexist Advertising

Honestly, I don’t believe in it. The fact is data shows that women in ads are more appealing to both men and women viewers than males in ads. Buzzfeed put out this video of the reproduction of popular commercials/ads which featured women. Except they reversed the gender roles. Personally, I think  they’re just as good with…

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