Google is constantly making tons of tiny changes to their algorithm and it can be hard to keep up maintaining your website. Though there are plenty of tools to keep an eye on your SEO not all are free. For the aspiring entrepreneur, or the cheap boss, here are 5 completely free tools to help…
Category Archives: Mobile Marketer & Business
My First Natural Products Expo
This year I was fortunate enough to have become a part of the Bio-K+ International, a probiotic company based on research and facts. To top it off I got to have a hand in planning our booth for the largest national health expo in the United States: Natural products Expo West. This expo gathers around…
A Day In The Life Of A Marketer
QUESTION: I like to think of myself as creative and inventive. I would ultimately like to end up somewhere on the advertising side of things, coming up with creative ads and moving them out to the right crowds (general, I know). I’d love to know what it is you do in the marketing world and…
Marketing In A New Industry
“Can I market in an industry I’ve never worked in?” “I’ve never done marketing for that kind of company?” “I don’t have experience in that field, how can I create a marketing plan for them?” “I know nothing about this field!” “Don’t I need to have some experience in the industry before I try to…
What You Can Learn From An Unsuccessful Ad Campaign
So upon frequenting Reddit lately I’ve really enjoyed answering questions in r/askmarketing. This time someone asked for some help with an unsuccessful ad campaign: How do you tell the difference between an ad that sucks or a product that sucks when people don’t even click on your ad? Of course without a link to the…
Shoe-sting Marketing
So I have begun to frequent reddit for conversation and information on markets among other things. The other day I saw someone posted this question: Hi, I’ve started my own shoe and bag brand but I just don’t know where to begin with the marketing side of things, how do I get my product out there? I’ve…
What do marketers do?
Lets start with explaining what marketing is. There are so many definitions that there isn’t really any one standard. I’ll go through different definitions of marketing from the American Marketing Association, text book definitions, dictionary definitions, and definitions from various industry leaders. Bottom line is: We don’t manipulate you. I promise. 🙂 Victoria Khaze AKA…
Sexist Advertising
Honestly, I don’t believe in it. The fact is data shows that women in ads are more appealing to both men and women viewers than males in ads. Buzzfeed put out this video of the reproduction of popular commercials/ads which featured women. Except they reversed the gender roles. Personally, I think they’re just as good with…